Finally, postwar suburbanites and road warriors packed into shiny cars and beat-up jalopies alike to get their “kicks on 66.” Then, World War II soldiers and factory workers plied the patchwork of Main Streets, state roads and rural trails linking Chicago to Los Angeles. First came the Dust Bowl escapees in search of a better life out West. A Snapshot of Route 66įor nearly a century, Route 66 has inspired intrepid adventurers and down-on-their-luck wanderers to hit the road. While you’re at it, bring a few empty growlers, because “filling stations” have taken on a new meaning. So this summer, pay tribute to one of America’s most famous streets by answering the call of the open road with this Epic Route 66 Craft Brewery Road Trip and get caught up in the throwback wonders of the pre-digital age. Route 66 was once about all those things, too, and it continues to be a symbol of American boldness and ingenuity. Brewing and drinking craft beer is about being open to new experiences and honoring artistry over efficiency elbow grease and gumption over automation and industrialization. It should come as no surprise that the craft beer revolution has made it to The Mother Road. Also, they now count on a new set of attractions that have only recently begun popping up on Pinterest boards and blog listicles: craft breweries along Route 66. They buy kitschy memorabilia at roadside stands using Apple Pay and Android Pay. They snap selfies in front of vintage buildings and ghost towns.
While getting a taste of historical hardships and charms, contemporary road warriors are paying their respects to The Main Street of America in their own modern ways. Even now that traveling by air is sometimes cheaper than traveling by road, thousands of travelers a year forego frugality and expediency to cruise Route 66 the old-fashioned way: in jam-packed cars, motorcycles and even on bicycles.
The advents of self-driving cars and low-cost airlines have done little to dim the national obsession with honoring a bygone era of filling stations and neon-lit motor inns. The deep nostalgia unleashed by the decommissioning of Route 66 is not unlike the void left behind when a neighborhood microbrewery gets bought out by Big Beer.
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